FDIC 2017 Press Release

S&S Medical Products will change its name to BreakThrough Innovations (BTI) at the FDIC Intl. Conference in Indianapolis, Indiana.

BTI will introduce an updated corporate identity and refined product offering, initiate the new commercialization engine and launch a new company website.

The name change reflects the company’s growth and refined vision to leverage the owners’ knowledge and experience as career firefighters/paramedics to introduce new and re-engineered products to the fire/EMS market. BTI is dedicated to the delivery of breakthrough innovations for improved patient and property owner outcomes, responder safety and operational efficiency. BTI will unveil several products already in production—all are patent-pending and sole sourced—along with their commercialization engine, a unique approach in the fire/EMS market.

“The new name—BreakThrough Innovations—tells everyone our company’s mission,” said Nick Seitz, co-owner of BreakThrough Innovations. “Based upon hands-on professional experience, Trent Shroyer and I have the insight to recognize what products will improve outcomes for both the patient and the first responder. We also want to help our fellow first responders bring their own ideas to fruition with full product life cycle management. They can benefit from our commercialization experience, and together we can drive innovations needed to advance the prehospital care we all strive so hard to provide to our communities.”

While the company’s vision has evolved, its devotion will remain deeply rooted within the fire and EMS communities. Today the time has come for the external appearance to mirror the advancements made behind closed doors. The new name is effective April 24, 2017, and changes will be implemented throughout the 2017 calendar year.

About S&S Medical Products

S&S Medical Products— otherwise known as SSMedPro—was the creation of Nick Seitz and Trent Shroyer. The company began operation in 2012 and is headquartered in Dayton, Ohio. It arose from the friendship forged within their fire service careers; Nick and Trent wanted to advance the creativity and ingenuity of their own ideas and those of their fellow firefighters: from mere thoughts to new products and improvements to existing products to benefit their departments and communities. S&S Medical Products has secured several patents to date and received the 2013 EMS World Innovation and 2014 JEMS Hot Product awards.

About BreakThrough Innovations

BTI will market a streamlined version of the SSMedPro product offering, with an intensified focus on innovative products unique to the company. The product offering will expand (at the discretion of BTI management) with the addition of fellow first responders who pursue utilization of the BTI commercialization engine to get their own innovative ideas to market.

For more information about BreakThrough Innovations, please visit www.btibuilt.com or stop by Booth #5263 at FDIC (listed as Maddox Strap in the exhibitor listing).

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